The LDS church has recently (July 13, 2013) unveiled a new search engine powered by Google and censored by LDS inc.
The Church has revamped the search function and features to include Google’s powerful search technology, harnessing its signature ability to find relevant information.
Relevant information? What does that mean?
That means: Official, Safe Content
The new search provides a more safe and Church-specific search experience than Google, said Brother Ward. When you search from Google’s website, the results you get back may or may not be official content, he explained. Some results might be links to members’ personal blogs or even anti-Church sites.
The LDS.org search, however, only returns links to official Church-approved content that is currently available on LDS.org and other Church websites. And even though Google’s technology is used, no user information is provided back to Google. “It provides a safe, private, shock-free environment to search for approved gospel resources,” said Brother Ward.
So you can search only church approved sources and get only church approved answers to all your gospel questions.
Why is that needed? Read the rest of this entry »